Playmakers Brasil Platform
5 years of stories, community, and brand love.
AE DIGITAL · 2020, 2025
AE Digital · ae.digital
01 / WHAT IS PLAYMAKERS BRASIL
PlayStation
Playmakers Brasil
A gamified creator community that turns organic content into measurable brand impact.
5 YEARS
of continuous
operation
operation
~100
active curated
creators
creators
+40M
combined
follower reach
follower reach
Recognition
2022
Best Project
PS LATAM
PS LATAM
2024
Global Program
Integration
Integration
2025
LicensingCon
Top 4 Finalist
Top 4 Finalist
THE PLATFORM
AE Digital · ae.digital
02 / THE REAL INFLUENCE PROBLEM
Influencer marketing has a problem.
THE OLD WAY
1 POST
↓
1 PAYMENT
↓
1 MOMENT
Transactional. Momentary. No lasting connection.
but...
REAL INFLUENCE
COMMUNITY
Creators who genuinely live inside the brand's world
CONSISTENCY
Ongoing missions, ongoing content. Not one-offs.
EARNED
Not #ad. Native content the audience trusts
Organic. Measurable. Scalable.
"What if, instead of buying a moment...
you built a living community around your brand?"
you built a living community around your brand?"
AE Digital · ae.digital
03 / HOW IT WORKS
The Mechanics
01
Sign Up
Creator registers & connects social accounts (Instagram, TikTok, YouTube, Twitch)
02
Mission
Brand publishes a brief with theme, format & hashtag
03
Create
Creator posts content organically using the mission hashtag
04
Track
Platform reads KPIs automatically via connected APIs
05
Approve
Human moderator reviews & approves each post
06
Reward
Points awarded. Redeemed for games, gear & experiences.
Every approved post is counted. Every KPI is tracked. Every point is earned, not bought.
AE Digital · ae.digital
04 / STRATEGIC ROLE
More Than a Program.
It's PlayStation BR's social media backbone.
PS5
Every Launch
Every PlayStation title release is planned with Playmakers as a content amplification layer. Creators are briefed in advance and activated on Day 1.
EVENTS
Every Event
Playmakers creators are always the first invited to PlayStation events, from local press days to international experiences like Gamescom and CCXP.
365
Always On
Unlike one-off campaigns, Playmakers runs continuously. The community is always active, always creating. PlayStation never goes dark on social.
Playmakers is not a vendor relationship. It is PlayStation BR's community infrastructure.
AE Digital · ae.digital
05 / RESULTS AT SCALE
5 Years of Numbers.
Organic. Community-powered. Verified.
+0K
content posts generated
+0B
total views across platforms
+0M
people reached on Instagram alone
0M
likes
+0M
comments
0min+
avg. session time on platform
Brands that have already run collab missions on the Playmakers Brasil platform
Coca-Cola · Sony Pictures · Epic Games · Ubisoft · Warner Bros. · Kingston · SanDisk · BenQ · Oakley · Bauducco
AE Digital · ae.digital
06 / CREATOR VALUE
Why 100 Creators Stay for 5 Years.
They don't just post. They belong, and the platform makes that genuinely worth something.
PS BRAND
Brand Proximity
Direct access to the brand they love. Early drops, exclusive content, and moments the general public simply never gets.
PERKS
Exclusive Perks
Game codes, exclusive gifts, collabs and more. Benefits that go far beyond a simple paid post.
EVENTS
Events & Collabs
From local launches to Gamescom. Press days to Hideo Kojima. Experiences money can't buy.
REWARDS
Real Prizes
Points redeemed for PS Plus credits, consoles, limited editions. Earned, not given.
PlayStation gets 93,000 pieces of authentic content at scale. Creators get inside access to the brand they built their audience around. That's a genuine win-win.
AE Digital · ae.digital
07 / CONTENT FROM THE PLATFORM
Real Content. Real Creators.
The numbers are this big because the content earns it. Here are examples from active Playmakers creators.
TikTok · @kaiquebelgames
Instagram Reel · Playmakers Creator
TikTok · @geekmixbr
* Content examples from verified Playmakers creators. All metrics tracked in-platform.
AE Digital · ae.digital
08 / A NEW MEDIA CHANNEL
Playmakers as Media.
Brands don't buy ads here. They buy missions, with the potential to reach up to 40 million people.
Brands That Ran Missions
Coca-Cola
Epic Games
Sony Pictures
Ubisoft
Warner Bros.
+ more
↓ Chose to activate
mission
brief
brief
POTENTIAL REACH
+40M
Playmakers Brasil
~100 active creators
THE PLATFORM
organic
content
content
Community Output
+93K
posts generated
+1.5B
total views
+560M
Instagram reach
↑ Authentic. Organic.
Not a media buy. A community buy. | One mission. Up to 40 million people. That's the potential.
AE Digital · ae.digital